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Sophie Sierra from 90 Day: The Last Resort has announced the launch of her own fitness brand after splitting from Rob Warne. Sophie had moved to the United States to marry Rob despite their troubled relationship. They tied the knot, but Sophie struggled to move on from Rob’s past infidelity. In December 2024, Rob and Sophie participated in 90 Day: The Last Resort season 2 to work through their trust issues. However, by the end of the season, Sophie decided she didn’t want to continue the relationship with Rob, and she broke up with him.
Rob has moved on from Sophie and was recently seen hanging out with Angela Deem and his other friends.
In contrast, Sophie is focusing on healing after their breakup and wants to lead a more peaceful life. As she worked on her fitness journey and lost 30 pounds, Sophie launched her own waist trainer to help fans achieve an hourglass figure. Encouraged by the positive response, she has decided to expand her business ventures. Sophie recently posted an Instagram Story to announce her next business move. Wearing a red matching workout set, she wrote, “wearing my own fitness brand @shopsophiesierra coming soon.”
What Sophie Launching Her Own Fitness Brand Means
Sophie Wants To Carve Out Her Own Unique Identity In The US
Sophie moved to America hoping to have a happy married life with Rob. However, things changed significantly as he failed to treat her with love and affection. As Rob and Sophie’s relationship began to deteriorate, she decided to focus on enhancing her physical appearance. She stopped wearing blonde wigs and embraced her natural, darker hair. Sophie joined a gym and started working out regularly, eventually shedding 30 pounds. Even though she underwent cosmetic procedures to tone her body, many 90 Day Fiancé fans have praised her fitness journey.

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Sophie wants to capitalize on her passion for working out and weight loss by launching her own fitness brand. Following her breakup with Rob, she aims to establish her individual identity in the United States. Sophie is determined not to rely on her estranged husband or anyone else for financial support and instead plans to use her skills to earn money. She is channeling the pain of their breakup into motivation and embarking on this passion project. Although Sophie hasn’t disclosed many specifics about her fitness brand, it seems likely that she will launch it in the near future.
Our Take On Sophie Launching Her Own Fitness Brand
Sophie Is Evolving Into An Empowered Businesswoman
Sophie is aware that the fitness industry is thriving, and she could make a lot of profit by launching her own fitness gear, such as workout sets for women. With over 300,000 followers on Instagram, who would support her business, she sees great potential. Despite facing some criticism after the latest Tell All for criticizing Rob, Sophie still has many loyal followers who back her business ventures. Through this new business move, the 90 Day: The Last Resort cast member is reinventing her image from being perceived as immature to a powerful businesswoman.
90 Day: The Last Resort airs Mondays at 8 p.m. EDT on TLC.
Source: Sophie Sierra/Instagram
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